Guideline for events &
In spite of the progressing digitalisation: trade fairs are worth it – if you do it right. With our trade fair guideline we show you how you make your exhibition stand a guaranteed success.
Location and positioning
Even the right location of the trade fair stand can be decisive for the game: Make sure that your trade fair stand is in the thematically right hall. Because you can only be found where you are searched for. In the best case you should position yourself directly next to your competitors.
Do things in a
At the beginning of a good concept, there is the objective. Irrespectively of the individual idea, it is advisable to consider a few basic things. Under the heading print data you will find the following information more design tips
Light as a guarantee of success
One of the most important factors in attracting attention to a trade fair stand is light. Successful trade fair stands must stand out from the uniform and often diffuse hall lighting and set visual accents. But not every light is good light.
There are some simple tips to attract visitors to your stand. Many of these tips may sound stuffy and hackneyed. But they work!